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Entries from July 2009

Facebook Ad Matches Husband with Wife

July 20th, 2009 · 2 Comments

“Peter” in this case is the Facebook user logged in to his account. The woman in the “Hot Singles” ad is his own wife. This isn’t an ad directly served by Facebook, but rather one from a third-party ad network that operates within the social network. Facebook does however use member photos in ads. You’re […]

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Tags: Dating Industry News

Match.com Agrees To Buy People Media For $80 Million

July 7th, 2009 · No Comments

IAC/Match.com is buying into the niche groups subscription dating business with the acquisition of People Media from private equity firm American Capital Ltd. and various investors for $80 million in cash. The deal will add 27 dating sites with a combined 255,000 paying subcribers to the IAC (NSDQ: IACI) portfolio, including BlackPeopleMeet.com, LDSPlanet.com (Latter Day […]

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Tags: Dating Industry News