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Chemistry’s New Anti-eHarmony Campaign

January 3rd, 2008 · No Comments

Chemistry.com is bringing in the New Year with a new wave of print ads targeting its main competitor, eHarmony.com.

Many of you have probably seen last year’s “Rejected By eHarmony” campaign, depicting the people who have been turned away from eHarmony for not being happy enough, gay, or just unmatchable. The campaign proved very successful. According to New York Times, Chemistry experienced an 80 percent growth rate and gay and lesbian members increased by 200 percent.

This time around, Chemistry is planning to spend more than last April’s campaign budget of $20 million. The new ads that attack eHarmony for refusing to match same sex couples and for the evangelical Christian beliefs of eHarmony’s founder, Dr. Neil Clark Warren, will be featured in weekly newspapers and magazines.

Below is an example of one of the new print ads Chemistry will be featuring.

Chemistry’s “Pink Motel” Print Ad

Tags: Dating Industry News

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