I saw a flash ad for eHarmony running on Myspace today which I thought was a bit strange since I am listed as a 37-year old married man on Myspace. Is eHarmony doing a little monkey see monkey do with Match.com and just testing the waters with a run of site campaign? I find it interesting that eHarmony wouldn’t be running this campaign geo-targeted to single people in the 34-45 age group bracket. They should be running a campaign on Facebook because of the extensive targeting options that Facebook is able to offer.
eHarmony’s latest move with their creative seems to be targeting the main stream dating scene and not being so scientific in approach and more natural in their messaging. I just don’t get why they aren’t doing targeting when they can so easily. There are 12,211,940 people on Facebook that live in the US, over 18 and single. You can even drill down your target to different cities and education and have the option to pay on a CPC or CPM.