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eHarmony Makes Traffic Stats Public

June 30th, 2008 · No Comments

eHarmony recently became a Quantcast tracked site to track their visitor analytics and have this information available publicly for 3rd party verification probably for potential advertisers to validate their userbase. The data is actually pretty normal but I was surprised to see how many Nigerian and Western African scammers are using eharmony especially since the sign-up form takes you about an hour to complete. They are probably creating profiles on eHarmony and waiting for one of their free communication weekend promos to start spamming everyone.

If you aren’t familiar with Quantcast, they are an website analytics company similar to Web Trends and Google Analytics where site owners place javascript tags on pages they want to have tracked. They also use methods similar to the Hitwise and Comscore measures to estimate site popularity and website demographics.

Here is a snapshot of the eHarmony data and below is a link to the eHarmony traffic profile on Quantcast:

http://www.quantcast.com/eharmony.com

4,086,445 uniques in the US May 2008
204,275 uniques in Canada
27,960 uniques from Ghana
18,940 uniques from the UK

Monthly Traffic Summary – US
Page Views per Month – 352,187,056
Average Page Views per Visit – 15.68
Visits per Month – 22,465,275
Average Visits per Unique – 8.46
Uniques per Month – 2,655,417

One other interesting data point from looking at their analytics is that they aren’t at all visible as a brand outside of the US where you see Match.com in tons of international markets. Looks like eHarmony might need to get some of that $110 million dollars they raised back in Dec. 2004 to work. I’m glad they at least dropped Dr. Neil Clark Warren from the commercials.

Tags: Dating Industry News

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