Time Magazine has named eHarmony.com as one of the 5 worse websites and sites to avoid. You can see the entire list and read the editorial comments here:
eHarmony had this coming to them especially after Chemistry.com slammed them in their “Rejected by eHarmony” ad campaign that appeared in both print and television commercials. Rumor has it that Chemistry.com spent about $12 Million on the entire ad campaign that had spots running during shows like The Office. This campaign single handedly has let a lot of air out of the pro-Christian regime that eHarmony hasn’t put much effort into hiding. This has got to be a complete PR nightmare for them and I am sure there will be a come back of Dr. Warren Neil on the commercials before too long.
How are they going to explain the profile rejection of over a million users that were non-Christian, gay or depressed according to their personality test. How would you feel if you just spent 45 minutes to complete eHarmony’s eHarmony’s 436 compatibility survey questions and then were rejected by them?
Here is the message that you’ll see if they deem you a ‘freak’:
Unable to match you at this time:
eHarmony is based upon a complex matching system developed through extensive research with married couples. One of the requirements for successful matching is that participants to fall within certain defined profiles. If we find that we will not be able to match a user using these profiles, we feel it is only fair to inform them early in the process.
We are so convinced of the importance of creating compatible matches to help people establish happy, lasting relationships that we sometimes choose not to provide service rather than risk an uncertain match.
Unfortunately, we are not able to make our profiles work for you. Our matching model could not accurately predict with whom you would be best matched. This occurs for about 20% of potential users, so 1 in 5 people simply will not benefit from our service. We hope that you understand, and we regret our inability to provide service for you at this time.
Check out the Time.com follow up article on eHarmony: Is eHarmony Biased Against Gays?
Check out the 30 second Chemistry.com commercial “Rejected by eHarmony.com” on YouTube that was done by their agency Hanft, Raboy & Partners.
If you are looking for a relationship focused website that doesn’t discriminate against your religious or sexual preference but that still uses a personality test to help you find your soulmate, try either Chemistry.com or Perfectmatch.com.