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Hitwise Internet Dating Rankings – 12/08

January 10th, 2009 · 2 Comments

The latest internet dating ranking have been published by and this list is looking more accurate on the top everytime I see it but very loose on the bottom. What happened to,, and I wonder if they track MSN Personals, AOL Personals, AT&T Dating and Earthlink Dating under along with their other brands and that still get traffic to them. also powers several portals like Dating and AOL Personals (that they share with This is the major flaw in the methodology of ranking sites like Hitwise, Nielson’s and Comscore. They don’t know enough about the industry they are reporting on and which properties own each other and which ones have partnership deals which most of their traffic comes from.

Here is the latest Top 25 Hitwise internet dating rankings list from 12/08:

  4. Yahoo Personals
  5. – gay club
  6. – free dating site
  7. – gay personals
  9. (People Media site)
  13. (formerly free dating)
  14. (Various, Inc / Friendfinder Network)
  15. (People Media site)
  18. (People Media site)
  19. Love and Seek (People Media site)
  20. Ashley Madison (Married affairs, not really dating)
  21. (Sparks Network)
  22. Forums (duplicate)
  23. BBPeopleMeet.comĀ  (People Media site)
  24. ( / IAC)
  25. (Sparks Network)

If you add up all of the Sparks Network property sites they would easily be top 5 along with People Data and their sites on this list. They forgot personals, and the rest of their sites and international sites like Meetic and that are much larger then half of the sites on this list above.

-Brian R.

Tags: Dating Industry News

2 responses so far ↓

  • 1 Dave // Jun 3, 2009 at 11:12 AM

    I’m trying to figure out the difference between Hitwise, Nielsen, and ComScore. Do you know why they’re rankings are so different?



  • 2 Love Guru // Jun 12, 2009 at 1:13 PM

    They all measure differently and have different mechanisms for sampling. Hitwise seems to be the most relevant as it pulls traffic data from actual ISPs. All three of these sources will be off in the end as they don’t take in account 3rd party affiliate traffic and partnership white label deals in most cases.

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