Hitwise US internet dating rankings have recently been updated and here is the top sites by traffic according to Hitwise which monitors internet traffic and collects data directly from ISP networks. Hitwise is a commercial product where you have to pay to access data reports similar to Comscore. It is used to measure market share of a vertical for online businesses.
Other noteworthy sites that moved up and down were BlackPeopleMeet.com moved up from #11 to #10 and Mate1.com fell off the top 15 to the number 17th position. This list looks a lot different in the UK and other countries. Gaydar.co.uk usually tops the list in the UK and PlentyofFish in Canada followed closely by Lavalife. Isn’t it funny to see that eHarmony.com didn’t even make the top 5 list. Someone needs to tell them that they can’t promote an online dating site by simply buying TV commercials over and over.
If you look at Singlesnet, Match.com and Plenty of Fish on Compete.com you’ll see that Singlenet is still ahead of Match but that PlentyofFish looks to be substantially smaller in size than Match.com. This could be whether the two technologies have factored in partnership deals like Love@AOL and MSN Personals that drive a ton of volume and traffic to Match.com.
singlesnet.com vs. match.com vs. plentyoffish.com – Compete.com results.
Hitwise also reported “Free Dating Site” U.S. Rankings for June, 2008: