DALLAS, May 19, 2008 — Match.com Reinforces Global Leadership Position With Two New International
Partnerships to be the exclusive online dating partner for ninemsn in Australia and Terra with presence throughout Latin America. Both partnerships will expand Match.com’s international presence and solidify its position as the global leader in online dating.
In Australia, Match.com was chosen by ninemsn, a joint venture between Microsoft Corp and PBL media, to become the exclusive integrated dating provider on ninemsn. Under the agreement, Match.com will reach an audience of more than eight million people a month in Australia and expects to significantly increase its market share in the country. The new service, “ninemsn dating provided by Match.com” is fully integrated within the ninemsn network, including Windows Live Messenger, Windows Live Messenger Today and Windows Live Spaces.
“We are thrilled to partner with ninemsn. The decision to select Match.com as their exclusive online dating partner further validates the strength of our product and fortifies our global partnership with MSN,” said Thomas Enraght-Moony, CEO of Match.com.
In Latin America, Match.com is partnering with Terra, the region’s largest internet portal. With this partnership, Match.com will be the exclusive online dating provider for Terra’s sites in 18 countries across Latin America. This new agreement extends Match.com’s existing relationship with Terra, where Match is the online dating provider for Terra in the US. Visit Amor@Terra.
“The opportunity to be affiliated with a company like Terra is incredibly exciting and we’re so pleased to be partnering with them. The partnership is truly a testament to the strengths of our product, our international team and the ability to apply our expertise to optimize the service at a very local level,” continued Enraght-Moony.
Match.com’s international business continues to be a key driver of the Company’s success. In Q1 2008, Match.com saw an eight percent growth in international subscribers and a twelve percent growth in revenue per subscriber. Match.com currently operates more than 37 local country sites in 15 languages, and the company’s reach spans six continents.