Online Dating Sites - Lovesites

Providing online dating site reviews, dating advice and tips for singles looking for love, dates and romance online.

Match.com Promo Offer

Match.com’s Netclub.com Acquisition

November 3rd, 2008 · No Comments

Match had announced back on February 27th that it acquired two dating services: eDodo.net in China and Netclub.fr in France as part of its international expansion. This added another 4 million people to their global database along with some additional revenue. They have changed very little since the acquisition and have basically left the two communities to continue to grow in their markets.

Netclub’s parent company at the time, Trader Classified Media, acquired Webseduction.com back in 2003 giving it a nice foothold in the French Canadian market. Netclub was actually started back in 1997 as a free dating service in France and the service is still 100% free for women and men have to pay 5.00 € for a Gold VIP monthly membership. They have over 4 million personal ads on their site and continue to grow in both Canada and France and have added English to their site. I joined and the sign-up form hadn’t been internationalized for US yet and the date of birth fields were still in European format and the “Area” and “State” fields were backwards. It also didn’t have Seattle listed as a city for Washington but instead “King” for the county that I live in. Either way I sorted through the form and the process was lightening quick. It didn’t even have my verify my email address or ask any other profile questions. I didn’t see much activity or profiles that were in the US but if you are looking for French Canadians or French speaking people in general the database was huge.

Match.com operates 35 country sites in 15 different languages. Netclub.com is probably a top 3 French dating site depending on which website measurement tool you look at and while they are not 100% free the cost of entry is low and the quality seems to still be there. According to JupiterResearch, European online dating is expected to grow 30% this next year.

I have heard rumors that Match.com is looking to launch a free dating service in the US market. I wonder if they will use the same model as Netclub since it seems to be working well for them. The only issue they will encounter is seeding the database in an already busy marketplace for free dating. This might mean acquiring a site like PlentyofFish, Justsayhi, or DateHookup.

-Brian R.

Tags: Dating Industry News

0 responses so far ↓

  • There are no comments yet...Kick things off by filling out the form below.

Leave a Comment