SF Gate Tech Chronicles reported today that MySpace will be introducing a developer platform to create programs and services to integrate into the MySpace API. I have personally been getting a little social network fatique with new Facebook Apps that I keep getting invites to and don’t see the business model around it unless the developer is able to monetize the users somehow. I recently got an email from a company ADBlade which claims to be an ad network for Facebook applications that sell targeted ads for as little as 0.10 cpc. The ad inventory appears on applications canvas pages and all ad positions are text and appear in the editorial position and not on the side of the page like general Facebook ads. Here is the blog post from SF Gate:
MySpace will introduce its developer platform Tuesday, which will allow outside Web developers to create applications for the social networking site, just as they do on rival Facebook.
MySpace users, however, won’t get to see the results until next month. To give all developers an equal footing, MySpace is unveiling the platform at a party at its new San Francisco offices and will give the developers a month to create their programs. The applications will be made public in early March 2008.
The new platform takes a page from Palo Alto’s Facebook, which introduced its developers’ platform last year. Developers have created thousands of applications for Facebook, from online music services to games of Scrabble.
MySpace is also one of the partners of Google’s OpenSocial initiative, which will make it easy for developers to create an application that can run on multiple social networking sites.
Developers also will be able to make money by placing advertisements or selling services on the application’s preferences page. That is, when users adds a program to their MySpace profile, they will be directed to a page to personalize the application. On that page, the developer will be able to run ads and keep the ad revenues. In the future, developers also will be able to partner with MySpace to make money through targeted advertisements.