I was just looking through some old files on my computer and came across some old online dating banners that I have collected over the years. Hope you enjoy how our industry has progress and digressed over the years. Do you remember when 468×60 was the standard banner size. Now we have geo-flash targeted banners and large interstitial overlay banners with expandable units.
This Matchmaker.com banner is classic. Look at the girl looking at her computer with the phone in her hand. Remember when their logo was a illustrated match:
This was actually a Match.com banner with the faux drop downs. The CTR on these was ridiculous and then all of the publisher sites banned them since they weren’t functional HTML:
This is a remake Kiss.com banner of the famous Romance Wizard black banner that had a really high click through rate and again didn’t work.
I think this one went to a Russian mail order bride site. The finger in the teeth again is classic 2000 dating site imagery.
Single? Lonely? Looking for a strange looking girl with John Lennon shades on? Tribute to the defunct DatingFaces.com website.
This is some real direct messaging. Find a Date? Click Here! That about sums it up. I really thought that DatingClub.com was going to make it back in the late 90’s. They signed a couple of bad business development deals and fell off the map. I think the Looksmart deal killed them. Remember that search engine/directory?
uDate.com decided to just make a statement and say “uDate…the best matchmaking site there is!” The first thing I did when I started at uDate was improve the banners but could never get them to change the home page away from that dreadful purple we had.
Find millions of eligible singles at Match.com. I like when they started using “Go” instead of “Click Here” on their buttons for the call to action. I always thought that was funny for some reason. Ready…Go!
If you have any other old classic dating banners laying around taking up 20k of space on your hard drives then send them my way so I can share. DIGG This Page