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Penthouse Buys Adult Friend Finder

January 2nd, 2008 · 1 Comment

Who hasn’t heard the news? Penthouse Media Group Inc., publisher of internationally known men’s publication, Penthouse Magazine, recently announced on Dec. 12, 2007 that they have acquired Various, Inc. for $500 million. With this acquisition, Penthouse will be the largest adult entertainment company in the world.

Penthouse Media Group CEO Marc H. Bell has stated that “Various is an attractive addition to our already strong print platform, and one that puts Penthouse in a very robust position in the ever-growing online social networking arena. We like where the business combination puts us and that this transaction will enhance PMGI’s current and future licensing, print and interactive ventures.”

Various, Inc. has developed over 25 online networking communities including FriendFinder Network Inc.,, Steamray Inc., and Adult Friend Finder, one of the most trafficked websites in the world. The company boasts an extensive and growing member base of more than 260 million people and 1.2 million subscribers.

“We are excited to be combining our substantial internet presence with one of the most recognized adult entertainment brands in the world,” said Lars Mapstead, VP of Marketing for Various, Inc. “Together we will expand in many areas, both online and offline, to solidify our position as the world leader in adult entertainment.”

As prominent companies in the adult entertainment market, looks like Penthouse and Various will benefit extremely by pairing up traditional print marketing with online networking.

Tags: Dating Industry News

1 response so far ↓

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